Looking for your next music video idea? It’s not uncommon for artists who want to make a music video to struggle with knowing what to do, especially if they don’t have a big budget. The first thing you need to remember is to avoid stressing over it because it will only drive your creativity away.
Coming up with a good music video idea can be just as difficult as coming up with good ideas for a book, a movie, a drawing, or any other creative project. That’s because the task seems daunting and you get blocked. But with a little digging, you will be able to come up with something you can be proud of.
Music videos are short films that communicate a message. More specifically, a message related to the song. The purpose is to promote your work and get more eyes and ears on it. So, what should you do if you’re stuck? We have some tips that can help with that and we’ll share them here today.
When your music video is ready, the next phase is promotion, check out the Indie YouTube Bible to get detailed contact information for 3,500+ YouTube playlist curators, categorized by genre.
Tips to Get a Good Idea for a Music Video
1. Think About Your Brand
When you’re trying to get an idea for a music video, you need to think about your brand as an artist. Everything you do needs to be on-brand, so what are you about as an artist? How do you want your audience to perceive you? What are the personality qualities that you want to highlight?
Thinking about your brand as an artist will bring a lot of images to mind, which can turn into an idea for a music video. Doing something just because it looks cool is not enough. Your music video should represent you and the aesthetic you’ve built around your name.
For instance, some artists focus more on choreography while others pay a lot more attention to the set. Some like to give their videos a vintage look, while others prefer a modern style. Having a clear idea of who you are as an artist will make it easier for you to find a direction. What is your aesthetic? Not only that, what is the theme of your song or the album that song belongs to? Thinking about all these things will help you find good ideas.
2. Listen to the Song Several Times
Even if you wrote the lyrics and recorded the song yourself, you need to listen to the finished product several times. Really listen to the lyrics and think about the message you’re trying to convey to the listener. Are the lyrics telling a story? Are they based on a specific message? Are they based on a theme?
You know what you’re trying to say, so you need to put yourself in the shoes of the listener. How can you provide them with a visual representation of that message? That’s when you start brainstorming ideas based on that message or story you want to tell.
For instance, if the song is about starting over, what are the images that come to mind? What’s the feeling behind it? If the song is about falling in love, how can you show that in a way that’s creative and impactful? The goal is to think of vivid imagery. The more vivid, the better, because it’s what will help you get your message across to your audience.
3. Look for Inspiration
Looking for inspiration is very important if you want to come up with an idea for a music video. References are super helpful and they will get your creative juices flowing. If you’re having trouble brainstorming ideas based on the story or message you’re trying to share, see what other artists have done.
Do your research! Don’t just watch music videos, look for short films or movies that relate to your message or story. It will also help to find images. For example, you can use Pinterest to search for keywords relevant to your message or story, and it will show you a ton of images.
You can use that to craft a visual story in your head. Inspiration can strike at any moment because it’s everywhere. Even going out on a walk or sitting in a park to people-watch might help you come up with good ideas for anything. You just have to keep your mind open.
4. Make a Rough Sketch
Once you’ve listened to your song many times, you’ve brainstormed ideas, and you’ve looked for inspiration, it’s time to sit down and put something together. You can sketch it out if you can draw or you can explain your idea in writing. It doesn’t have to be super detailed, this is only meant to get your brain and creativity going.
As you sketch or write, you’ll find that you’ll come up with more and more things to develop your initial idea. A rough sketch is just a starting point, so just have fun with it. Nothing is too crazy. After you finish the rough draft, you can take a break and go back to start chipping away at it until you have an idea you can work with.
Then, you just have to keep working with it until you have something solid. Don’t be afraid to talk about your idea to other people, whether that’s friends, family, or other artists. Explain it to them and see if it’s a good representation of the story or message you’re trying to send. Listen to what they have to say and be open to suggestions.
Thinking of an idea for a music video is not always easy, so it’s important to be kind to yourself as an artist. Give yourself time to look for inspiration, consume artistic content, mull things over, and trust the process. You may go through several ideas before you find the one that clicks!
Lastly, check out the Indie YouTube Bible to get detailed contact information for 3,500+ YouTube playlist curators, categorized by genre.